Many job seekers in the younger generation face the unnerving question of why they switched jobs so often. It is not as common for people to stay in the same position for ten or more years. Generation X'ers and Millenials are more inclined to switch jobs for reasons like a better work/life balance. This can make employers nervous, however, because they don't want to have to invest more money in another employee two years down the road when the last one quit.
As a job seeker, you need to change the perspective from job hopping to having consistent job performance, suggests the CareerExpert website. For example, you might note that your positive reputation in your industry was such that you were always recruited for other, better positions. If start-ups you worked for went under, note this and that you had excellent performance while you worked for each one.
Note the positive aspects of your job situation next. For example, note that you learned a lot in the short time you were with each company and then highlight that you became more adaptable and flexible, always looking for new opportunities while working for each company that increased its profitability.
Other ideas include noting your achievements in jobs you've held that directly relate to the job for which you are applying. Also, give solid reasons why you switched positions, such as no room for growth, being laid off, etc. You might also say that your employment history has been leading to a job that more specifically meets your career goals. Should you be in a career change situation, demonstrate that your skills and experience will support the new company's bottom line.
Job hopping is not as bad as some employers or job seekers think. By recasting the negative aspects of it in a positive light, - namely, that your experience and skills are exactly what can make the organization succeed in specific ways - your answer will get the interviewer thinking of how you can be an asset, not a short-term liability. Stay positive in your answer, and you are more likely to land the job you want next.